12 steps to a successful Search Engine Optimization strategy

Search engine optimization is a common practice that improves the traffic to a website. The following steps should be taken to attain the desired results: create quality content, make your site accessible, create a keyword portfolio, pay attention to URLs, title tags, anchor tags, etc.

SEO, Search Engine Optimization, is a way to improve the ranking of a website. This technique is helpful in getting traffic, which in turn increases the chances of potential customers. The first important point that SEO experts should take into consideration is to figure out what people are searching for on Google and then understand how Google crawls and indexes sites.

Let’s discuss the 12 steps that are needed to design a successful SEO.

1. Content: Google aims to provide the best results for every query. For this, they look at the quality, uniqueness, and relevance of each webpage. The more unique, informative, and useful your content is, the higher it will appear in Google search results. If a website contains information about products, there should be detailed descriptions of product information and links to the related products.

2. Keyword Portfolio: The keywords that you target should be decided on. You can do this by keeping several points in mind, whether the customers would search it? How realistic is the query? Is there enough volume for that query? Is it a competitive keyword? Who are your competitors? Google’s traffic estimator can be used to design the right keyword portfolio.

3. Find Ability: We should link to the content from a few high-traffic sites, create a sitemap, and make titles, guides, and lists.

4. Accessibility: You may have pages on your site that are not visible to search engines. In order to control which of your pages are accessible by search engines, you may use an option called robot.txt.

5. URL Structure: When creating a website, the URLs for its content should accurately reflect the content itself. Using Search Engine Keywords in the URL is also a good practice.

6. Page Title and Headers: Your page titles, headers, and URLs should be related. They should be short and crisp.

7. Meta Tags: Page titles, headers, and URLs are critical to SEO. But you can improve your rankings further by taking care of little wins such as these.

8. Anchor Tags: These tags make the links more findable, as they are like hyperlinks and they add context to the links.

9. Sitemaps: They are feeds that notify Google of the new pages added to a website. Site feeds ensure that sites are easily crawled, have a large amount of dynamic content, or just update frequently.

10. Indexing Images: Google’s search engine and image search should be able to process images with the help of the Alt tag, which allows you to optimize images for target keywords.

11. Blogging: It is a valuable resource that can increase your readership.

12. Adopt New Media, New Formats: New formats for presenting information should be adopted since the search results are constantly changing and Google wants the most relevant and current format. Social media marketing, video marketing, blog marketing, and virtual marketing are all important.